I loved hearing the news that Nothing is expanding its presence in Best Buy stores. We’re in desperate need of smartphone competition in the US, and Nothing would fill a massive hole left by OnePlus’s shrinking away from our markets. Nothing hasn’t been free of missteps, but all told, the devices would give buyers more choice at multiple price points.
I only hope that Nothing understands Best Buy needs to be the opening salvo in the company’s expansion into the US, not the culmination of the plan. We’ve had a few brands try to make it work with just a big-box retail presence, only to retreat shortly after.
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