Netflix may still not have a million subscribers in India, but it continues to invest big bucks in the nation, where Disney’s Hotstar currently dominates the video streaming market.
Reed Hastings, the chief executive of Netflix, said on Friday that the company is on track to spend 30,000 million Indian rupees, or $420.5 million, on producing and licensing content in India this year and next.
“This year and next year, we plan to spend about Rs 3,000 crores developing and licensing content and you will start to see a lot of stuff hit the screens,” he said at a conference in New Delhi.
“This is significantly higher than what we have invested in content over the past years,” an executive at one of the top five rival services told TechCrunch. Another industry source said that no streaming service in India is spending anything close to that figure on just content.
Netflix, which entered India as part of its global expansion to more than 200 nations and territories in early 2016, has so far produced more than two dozen original shows and movies in India.
Hastings said several of the shows that the company has produced in India, including A-listed cast-starrer “Sacred Games” and “Mightly Little Bheem” have “travelled around the world.” More than 27 million households outside of India have started watching “Mighty Little Bheem,” an animated series aimed at children.
India has emerged as one of the last great potential growth markets for technology and entertainment firms. About half of the nation’s 1.3 billion population is now online and a growing number of people are beginning to transact online.
To broaden its reach in the nation, Netflix earlier this year introduced a new monthly price tier — $2.8 — that allows users in India to watch the streaming service in standard quality on a mobile device. (The company has since expanded this offering to Malaysia.)
More to follow…
from TechCrunch https://ift.tt/2sMt5a9
via IFTTT
Posts
0Awesome Comments!