Fitbit integration will make or break the Pixel Watch

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Credit: Google

Opinion post by

Dhruv Bhutani

It’s been a long time coming, but Google’s first Pixel-branded watch is finally around the corner. The mythical watch was initially rumored to launch in 2018 and then again in 2019 when Google acquired smartwatch IP from Fossil. Presumably, Google couldn’t find the perfect market fit for its wearable. However, a lot has changed since 2019. In 2021, Google completed its acquisition of the fitness tracking giant Fitbit, giving it the most significant ingredient it needs to make a killer product — incredible health tracking.

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