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- Tim Cook went on Twitter to tease a new product, but used a hashtag the Utah Jazz was already using for its own marketing.
- The co-opting of the hashtag upset Jazz fans, prompting Google’s social media team to go into Cook’s mentions and promote the Pixel 7.
- The promotional tweet was posted using an iPhone.
Whether it’s Wendy’s mocking McDonald’s or Adidas joking about Nike, we see brands go after each other all the time, especially on Twitter. But if you’re going to try and own a rival, you can’t make mistakes. Google learned that the hard way yesterday.
To tease a new product his company was getting ready to reveal, Tim Cook went on Twitter to release the following tweet:
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