“Click-to-Cancel” rule aims to make unsubscribing less of a pain

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• The FTC has proposed a new rule to simplify canceling recurring subscriptions.
• The commission voted 3-1 in favor of the proposal.
• If enacted, the rule would require businesses to make it as easy to cancel a subscription as it was to sign up.

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The days of jumping through hoops to unsubscribe from recurring subscriptions may almost be over. A new ruling could change the way businesses handle subscription cancelations.

Today the Federal Trade Commission (FTC) proposed and voted on a new rule called “Click-to-Cancel,” according to NBC News. If enacted, the ruling would require businesses to simplify the steps needed to cancel a subscription. Specifically, these companies would need to make unsubscribing as easy as it was to sign up.

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