Apple announced plenty of shiny new toys at WWDC 2023; a new 15-inch MacBook Air, a powerhouse Apple M2 Ultra chipset, and even its long-rumored VR headset — the Apple Vision Pro. But a notable absentee from this year’s buzzword bingo was “generative AI.” Is Apple about to miss out on the next breakaway tech trend that Google and Microsoft have chased so hard? The company’s latest batch of announcements would certainly suggest so. At least in part.
Despite ducking the topic directly, Apple has a continued interest in AI use cases. “Machine learning” was mentioned a few times during Apple’s keynote. Call screening, voicemail transcription, and sentence-level autocorrection features leverage the company’s neural engine processor capabilities. At the same time, visionOS, for its new goggles, uses a neural network to scan and replicate your face for a digital avatar.
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