- A report from Taiwan suggests that ASUS has shut down the Zenfone division, moving employees to the ROG Phone division and other areas of its business.
- The report follows incidents of disallowing bootloader unlock and removal of older firmware.
- This could mark the end of the Zenfone line.
The ASUS Zenfone 10 is our pick for the best compact flagship, delivering a powerful experience in a compact form factor without any of the usual downsides. The Zenfone 10 and even the Zenfone 9 have received critical acclaim from reviewers like us. Many praise ASUS for continuing with trends like including a 3.5mm headphone jack and maintaining a compact flagship with no real compromises. But it could be the end of the lineup, as new reports have emerged about ASUS shutting down the Zenfone division.
According to a report from Technews Taiwan, ASUS is carrying out internal restructuring, and as part of the process, certain departments have been cut down. One of the unfortunate victims of this internal restructuring is the Zenfone division, which is said to have been shut down. Employees working in this division have been absorbed into the ROG Phone team and other parts of the business.
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