Only the EU can save Android in the US now

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Credit: Robert Triggs / Android Authority

Opinion post by

Hadlee Simons

The latest US smartphone market share report from Counterpoint Research makes for grim reading in the battle of Android versus iOS. Apple’s iPhone accounted for a massive 55% of the market in Q2 2023, up an impressive 10% compared to a year ago. This dominance is particularly noteworthy because the quarter was a quiet period for Apple with no new phone launches. Meanwhile, Samsung accounted for a mere 23% of the market (down 5% year-on-year) despite launching the Galaxy S23 series and several Galaxy A phones in Q1 and Q2.

This latest report suggests that major alarm bells are ringing for Android and OEMs in the market. But there is one potential lifesaver, though: the European Union.

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