Samsung wants its foldables to be perfect before dropping the price

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Samsung Galaxy Z Fold 5 cameras and buttons
Credit: Ryan Haines / Android Authority
  • A Samsung executive spoke about the company’s new foldables and the growing competition.
  • The exec says Samsung’s priority is refinement before affordability.
  • Samsung sees refinement as the best path to becoming mainstream

For all the improvements Samsung made with the Galaxy Z Fold 5 and its sibling, the Galaxy Z Flip 5, they still come with a rather hefty price tag. As details leak about a potential Galaxy S23 FE phone, we can’t help but wonder if the Fold or Flip line will ever get a “fan edition” model. According to a new interview, it’s not looking likely.

In an interview with Tom’s Guide editor Kate Kozuck, Vice President of Mobile Product Marketing at Samsung, Drew Blackard, spoke about his company’s recently launched foldables. The interview touches on topics like the design of the hinge, growing competition, obstacles to adoption, and so on. However, the highlight of the interview is when to two begin discussing a potential FE model for the Fold or Flip.



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