iPhone is losing popularity in major market while Pixel is thriving

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Published on September 28, 2023 Category: , , , , ,
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Apple iPhone 15 Pro vs Google Pixel 7 Pro cameras
Credit: Robert Triggs / Android Authority
  • Sales of Pixel phones shot up sixfold in Q2 2023, increasing its market share in Japan to 12%.
  • The iPhone’s market share in Japan dropped by 12% in the same period.
  • It appears the Pixel 6a and 7a have really caught on in the country due to their affordability.

Google will launch the Pixel 8 series in the coming days. While October 4 will surely be a day for celebration for the tech giant, it looks like the company already has a reason to celebrate right now. Pixel phone sales are surging in a major market, and it happens to simultaneously be stealing that market share from its biggest competitor.

The third biggest economy in the world — Japan — appears to be warming up to the Pixel. Sales of Pixel phones have reportedly increased sixfold in the second quarter of 2023 compared to last year, according to findings from Counterpoint Research that Bloomberg published.



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