Google’s ad-blocker crackdown may be changing how people are using YouTube

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Credit: Edgar Cervantes / Android Authority

• Data shows Google’s attempts to force people to watch YouTube ads are having an effect on user behavior.
• 22% of users surveyed said the crackdown is more likely to make them use an ad-blocker.
• 16% of users surveyed claim they’ll spend less time on the platform.

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Ever since YouTube imposed its crackdown on ad-blockers, users have been pretty vocal about their disdain for ads on the platform. Now, new data shows how that crackdown is affecting the behavior of the site’s users.

Data security and privacy website All About Cookies reportedly surveyed 1,000 YouTube users. In that survey, users were able to select multiple options from a list of six choices that included:

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