Fossil’s smartwatch journey ends: CEO confirms exit from Wear OS market

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Published on January 28, 2024 Category: , , , , ,
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A user activates Amazon Alexa on their Fossil Gen 6 Hybrid Wellness Edition.

Credit: Kaitlyn Cimino / Android Authority
  • Fossil has decided to exit the smartwatch market.
  • The company will not launch any new smartwatches, making the Fossil Gen 6 the last Wear OS device from the group.
  • Fossil is redirecting its resources to support its core segments, including traditional watches, jewelry, and more.

In a surprise announcement, Fossil has said it plans to quit the smartwatch business and focus its resources on other devices. Jeff Boyer, Fossil’s Executive Vice President and CEO, confirmed the news to The Verge over the weekend.



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