Get an early look at Google’s Super Bowl Pixel ad about Guided Frame

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Pixel Guided Frame Super Bowl commercial
Credit: Google
  • Google has published the ad it will play during the Super Bowl.
  • The commercial focuses on the Pixel’s Guided Frame feature.
  • Guided Frame works by using a combination of audio cues, high-contrast animations, and haptic feedback to help people who are blind or have low vision take pictures.

Outside of being one of the biggest sporting events of the year, the Super Bowl is well-known for its commercials. As companies ready their ads for the big day, Google is giving everyone an early look at the Pixel 8 Pro ad it will show during the game.

Google’s Super Bowl commercial focuses on the Pixel’s Guided Frame feature and is called “Javier in Frame.” This feature is an accessibility option designed for people who are blind or have low vision. Guided Frame works by using a combination of audio cues, high-contrast animations, and haptic feedback to help these owners take pictures.



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