Apple stumbles big in China: iPhone sales plummet by 24%

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• Facing fierce competition and lacking significant upgrades, Apple’s iPhone sales in China dropped significantly in the first six weeks of 2024.
• Apple’s struggles coincide with HUAWEI’s comeback and aggressive pricing from domestic brands like Vivo and Xiaomi.

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While Apple has a strong, sturdy position in the US, the same can’t be said for the company in China. The iPhone 15 maker is reportedly struggling in the world’s largest smartphone market, with sales plummeting by 24%.

According to independent research firm Counterpoint, sales for the iPhone dropped dramatically (by 24%) over the first six weeks of 2024. At the same time, the broader Chinese mobile market itself shrank by 7% during this period. Despite that, it appears domestic brands, like vivo and OPPO, were able to take the lead by targeting the budget segment.

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