YouTube tells creators to label videos that have AI-generated content

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Credit: Damien Wilde / Android Authority

• YouTube has introduced a new guideline requiring content creators to label realistic content created with AI.
• The label will either appear on the video player or the expanded description, depending on the sensitivity of the topic.
• The requirement does not apply to content that is unrealistic, animated, includes special effects, or has used generative AI for production assistance.

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With the widespread use of AI, it has become increasingly difficult to tell the difference between real and technically manipulated content. To fight potential disinformation, YouTube is implementing a new policy requiring content creators to label altered or synthetic content.  

YouTube announced it is now requiring creators to disclose whether realistic-looking video content was made with AI tools. Under the new guidelines, content that uses the likeness of real people, altered footage of events and places, or generated realistic scenes should be accompanied by an ‘altered or synthetic content’ label to avoid misleading users.

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