AI-powered MacBooks and iMacs coming later this year with Apple’s new M4 chip

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Apple MacBook Pro 2023 sitting on desk with AA site on screen
Credit: Kris Carlon / Android Authority
  • Apple is reportedly overhauling its entire Mac lineup with a new generation of M4 chips that heavily emphasize AI.
  • We can expect new iMacs, MacBooks, and Mac minis starting in late 2024, with the Mac Pro potentially capping off the refresh cycle in late 2025.
  • The M4 chip family will include three different versions: Donan for entry-level devices, Brava for high-end models, and Hidra for the flagship Mac Pro.

Apple is preparing a significant revamp of its Mac product line, including the iMac, MacBook, and Mac mini. The revamp is expected to place a strong emphasis on artificial intelligence.

According to a report by Bloomberg‘s Mark Gurman, Apple is already close to starting production of the M4 processor, which will power the next generation of Apple computers. While the M3-powered Macs released less than six months ago were plenty powerful, their sales performance was underwhelming. This could be a driving force behind the rushed update, with Apple betting on AI innovation to drive renewed interest in its Mac lineup.



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