Google agrees to ‘destroy’ data it collected to settle Incognito mode lawsuit

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• Details are now emerging from Google’s settlement of a class-action lawsuit over Chrome’s tracking of Incognito mode users.
• The company has agreed to destroy “billions of data points” it improperly collected.
• Google will also update its data collection disclosures and maintain a setting in Chrome that blocks third-party cookies by default.

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Filed back in 2020, a class action lawsuit alleged that Chrome’s Incognito mode does not fully protect users from internet tracking. In December 2023, it was reported that the tech giant had agreed to settle the dispute rather than let the lawsuit go to court. Now new details about that settlement are starting to emerge.

According to a report from The Wall Street Journal, Google has agreed to destroy “billions of data points” it inappropriately collected from people using Incognito mode. In addition, it will update data collection disclosures for the browser. The firm also agreed that it will maintain a setting in Chrome that blocks third-party cookies by default for the next five years.

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