Peacock joins the price-hike parade, raising subscription costs ahead of the Olympics

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Credit: Adam Birney / Android Authority

• Peacock is raising the prices of both its Premium and Premium Plus subscription tiers.
• The ad-supported Premium tier will now cost $7.99, and the ad-free Premium Plus tier will go up to $13.99 per month.
• The price hike takes effect on July 18 for new subscribers and August 17 for existing subscribers.

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It feels like news of streaming service price hikes is becoming increasingly common, and Peacock is the latest to join the bandwagon. The NBCUniversal-owned streaming platform has announced a price hike for both its Premium and Premium Plus subscription tiers.

Starting July 18 for new subscribers and August 17 for existing customers, the ad-supported Premium tier will increase to $7.99 per month, and the ad-free Premium Plus will jump to $13.99 per month. Annual subscriptions will also see a price increase, costing $79.99 and $139.99 respectively.

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