Wear OS poised for growth as Apple Watch shipments expected to dip in 2024

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Credit: Kaitlyn Cimino / Android Authority

• A study found that Wear OS grabbed 21% of the market share in 2023 outside of China.
• It’s predicted that number will climb to 27% in 2024.
• Meanwhile, Apple’s market share is expected to drop from 53% to 49%.

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Wear OS has long struggled to keep pace with the Apple Watch in terms of shipment market share. But a new study says the Wear OS is poised to take a bite out of Apple’s lead this year.

According to a study from Counterpoint Research, 2023 smartwatch shipments outside of China consisted of 53% Watch OS devices, 21% Wear OS devices, and 26% other. However, forecasts predict this balance will change in 2024 due to there being more options that use Google’s wearable OS, like the OnePlus Watch 2 and Pixel Watch.

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