Your Roku TV could soon show you ads every time you hit pause — even on other devices

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Published on April 04, 2024 Category: , , , , ,
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Roku Express shelf arrangement
Credit: Adam Birney / Android Authority
  • Roku has filed a patent that could allow it to inject ads into your viewing experience, even if you’re using a non-Roku streaming device.
  • The patent describes sophisticated ways to detect when you’ve paused your content and analyze what you’re watching to show relevant ads.

Roku could be looking to expand its advertising reach beyond its own platform. A recent patent filing discovered by Lowpass reveals the company’s exploration of ways to inject ads into video feeds from third-party devices connected to Roku TVs.

This means even if you’re playing a game on your Xbox or streaming from an Amazon Fire Stick, your Roku TV could automatically detect when you pause the movie or game and then display targeted advertisements on the screen.



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