- T-Mobile announced a new business-centric program that lets brands easily create their own wireless carrier using the company’s network.
- Unlike their traditional MVNO relationship, the “Your Name, Our Wireless” program handles everything from sales and promotions to setup and even creating the website and any necessary apps.
- This new effort will likely mean there will be even more prepaid brands using the uncarrier’s network than ever before.
It’s no secret that T-Mobile has been in hot water with some of its customer base recently, which led me to write a piece on why T-Mobile is no longer the uncarrier we once knew. Not only has the company raised prices significantly, but moves like changing T-Mobile Tuesdays and adjusting price lock terms have certainly soured some of us. T-Mobile isn’t worried, though, as it doesn’t need to sell to you directly to profit from its extremely robust network. There are already over two dozen prepaid carriers that utilize T-Mobile’s network, and with the company’s latest announcement, it seems the floodgates are about to open even wider.
Today, T-Mobile unveiled its business-focused “Your Name, Our Wireless” initiative, which it claims is an end-to-end managed and operated solution that makes it easy for any business to set up its own branded carrier using T-Mobile’s network. Previously, T-Mobile’s mobile virtual network operator (MVNO) relationship was more complex, requiring the prepaid carrier to manage nearly every aspect, including sales, special promotions, marketing, and more. Even configuring the MVNO was up to the prepaid carrier, though T-Mobile obviously handled all network maintenance.
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