Apple is (momentarily) no longer the second-biggest smartphone maker

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• Xiaomi moved more smartphone volume over the month of August than Apple, with only Samsung shipping more.
• This marks the first time since 2021 that Xiaomi has managed to outpace Apple.
• Xiaomi sales are on the rise, but this is mostly a consequence of Apple sales slumping ahead of its latest launch.

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When you’re a smartphone user in the West, it’s easy to fall into the trap where the market starts looking like Samsung vs Apple, and everything else is a distraction at best. Of course, the actual landscape is far more varied and interesting than just that, and even with lots of upheaval as manufacturers come and go, there are still plenty of other major brands selling phones — and in some cases, a lot of phones.

Xiaomi is one of those players where you’ve probably heard its name quite a bit, but may not have a great sense for just how big it is on the international smartphone market. To simply acknowledge its bigness risks understatement, but now we have one very clear way to put it: Last month, Xiaomi sold more smartphones than Apple.

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