Apple wants to launch smart glasses to salvage the billions it spent on Vision Pro

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Published on October 13, 2024 Category: , , , , ,
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Woman wearing the Ray-Ban Meta Smart Glasses
Credit: Meta
  • Apple is considering launching a Ray-Ban Meta smart glasses rival in 2027.
  • It’s also reported that it wants to launch camera-equipped AirPods.
  • The company is aiming to create more products that can use the Vision Pro’s ability to understand its surroundings.

Developing the Vision Pro was an expensive endeavor for Apple, which is why the device has such a high price tag. Although the product sold better than initially expected, the iPhone maker has had an uphill battle with trying to recoup the cost of development. In an attempt to salvage the money spent on creating the headset, the Cupertino firm wants to make more products that use the Vision Pro’s technology.

According to Bloomberg, Apple’s Vision Products Group is working on “at least” four new products. One of the new products is said to be smart glasses. Another product could be AirPods built with a camera within. Both are expected to arrive in 2027.



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