Google Search will now help you escape the echo chamber of personalized results

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Credit: Edgar Cervantes / Android Authority

• Google Search has added a new “try without personalization” toggle in search result pages.
• This will allow users to instantly turn off personalized results and see more objective search results.
• This feature can be useful for unbiased research, comparing options, or exploring topics without tailored filters.

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Google Search is known for its ability to adapt to users’ preferences, offering tailored results that often feel like they understand you better than you understand yourself. Whether it’s completing your queries, recognizing your interests, or offering location-based suggestions, the personalization in Google Search can be a powerful tool. But sometimes, personalization isn’t what you want.

Researchers, journalists, or individuals seeking unbiased perspectives might prefer a neutral search experience. Similarly, consumers comparing products or exploring contentious topics might find that personalized results narrow their view instead of broadening it.

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