Meta explores ad-free subscription option for Instagram and Facebook

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Credit: Edgar Cervantes / Android Authority

• Meta is proposing to EU regulators an option for an ad-free subscription for Instagram and Facebook.
• For roughly €10 (~$10.5), users in the EU could use one account on a desktop without personalized ads, with €6 (~$6.3) extra for each additional linked account and another 30% app store commission on mobile.
• These plans are unlikely to be made available to users in other regions.

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Facebook and Instagram have been a crucial part of people’s lives for quite some time now. Facebook popularized the whole concept of social media, getting people attuned to sharing their lives with the public. The platforms have remained free for users, thriving on personalized ads instead. But what if you could pay to remove these ads on Instagram and Facebook? That’s an idea that Meta is playing around with, according to a report.

According to a report from The Wall Street Journal, Facebook and Instagram’s parent company, Meta, has proposed to regulators a monthly subscription for users in Europe that will deliver an ad-free experience. In the alternative, users can use the apps for free if they agree to be served with personalized ads.

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